It’s not all about book reviews when promoting your novel these days. Yes, book reviews are valuable and securing them should be on any author’s book promotion to-do list. However, your book deserves more widespread, long-term, and on-going exposure than it can garner through reviews alone. And every writer knows that getting your novel to be talked about month after month is no easy feat. So, what can authors do to get their books into the hands of their readers?
You need to generate the ongoing chatter your book deserves by seeing the publicity and promotion value in your fiction. There’s no question that promoting fiction is harder than promoting nonfiction—but because of that, it’s also more rewarding. Here are four ways to help you promote and manifest sales:
Find the nonfiction gems in your novel to use in creating newsworthy material for relevant media outlets. For example, in The Last Timekeepers and the Arch of Atlantis, I set the novel in Medieval Nottingham around the time Robin Hood was suspected to have lived. I found interesting tidbits that could be used for an opportunity to be featured on travel blogs. If you’re writing your novel now, make sure you work in some nonfiction gems you can capitalize on later.
Use your content to identify promotion allies. In Lost and Found, Book One of Mysterious Tales from Fairy Falls, I wrote about the local animal shelter in the fictional town of Fairy Falls, and the tough task of continual fundraising to keep the shelter from closing. I contacted shelters and rescues in my area with the hopes of working with them and bringing awareness to the ongoing struggle of lost and abandoned pets. Don’t just send them a note that says, “I’ve written a book your members will love.” Meet with them or send a copy of the book with a letter outlining promotional possibilities and what’s in it for them.
Engage first. Focus on one or two social media networking sites. My two preferences are Facebook and Twitter, but there’s a whole slew out there to choose from these days. Make sure you master the most effective and appropriate ways to use social media to promote your book before spreading yourself too thin on several sites. Sometimes less is more.
Make the connection. Help readers connect with you by blogging (you do have a blog, right?) about your writing process and experiences. Get excerpts up on your website (you definitely should invest in your own cyber real estate) and read portions from your books via podcasts or YouTube videos so potential readers can get a feel for your writing and decide if the story is worth their investment. Give readers enough online (website, blog, YouTube videos, podcasts, free downloads) to convince them they’d like your book enough to hit the buy button.
Authors—how do you keep readers buzzing about your books? Can you add anything else to this list? Readers—what makes you want to invest your time and money in a certain book or author? Would love to read your input and comments.
Cheers, and thank you for spending time with me by reading my post!Sharon Ledwith is the author of the middle-grade/young adult time travel adventure series, THE LAST TIMEKEEPERS, and the award-winning teen psychic mystery series, MYSTERIOUS TALES FROM FAIRY FALLS. When not writing, reading, researching, or revising, she enjoys anything arcane, ancient mysteries, and single malt scotch. Sharon lives a serene, yet busy life in a southern tourist region of Ontario, Canada, with her spoiled hubby, and a moody calico cat. Learn more about Sharon Ledwith on her WEBSITE and BLOG. Look up her AMAZON AUTHOR page for a list of current books. Stay connected on FACEBOOK, TWITTER, PINTEREST, LINKEDIN, INSTAGRAM, and GOODREADS. BONUS: Download the free PDF short story The Terrible, Mighty Crystal HERE /div>