Yes, this is another blog about Starbucks. I must be intrigued. It’s been a few weeks since I’ve finished reading the book, Starbucked, by Taylor Clark, and yet there is so much that still resonates with me. I want to dislike Starbucks for its ubiquitous nature alone, and for taking away the unique character of every town in this country, or more accurately, the world. There aren’t many places you can step off a plane, walk out of an airport, and not find a Starbucks within a twenty-mile radius (chances are a Starbucks, or two, will be inside the airport).
But to be fair, Starbucks isn’t the only American corporation plopping its banal stores across multiple culturally-diverse nations. This blog isn’t to rag on Starbucks (maybe) or rant about why we should consciously buy Fair Trade coffee over non-Fair Trade coffee. The debate about how the free market has created a huge surplus of coffee beans, causing the price to plummet so low that coffee growers have burned millions of pounds of their own product because they can’t make a living selling what takes them years to grow, will not happen here – at least not now.
I’m dedicating this blog to the Frappuccino.
Do you know how the Frappuccinno was created? I didn’t know either until I read this book. First, what is a Frappuccino? After some research it seems that a Frappuccino is nothing more than a glorified milkshake, but as of 2007 data, Starbucks makes more than a billion dollars from the Frappuccino alone.
Damn, those people who invented the “Frap” must be raking in the dough, right? Um…sadly, they’re not.
The Frappuccino was invented in a Southern California Starbucks store in 1994. Two managers of a Santa Monica Starbucks wanted to do something to put bodies in their establishment that found itself mostly empty by the afternoon. Apparently, not many people favored sipping on hot coffee under the midday blistering sun. So managers, Anne Ewing and Greg Rogers, began experimenting with a blender and concocted a drink made up of half and half, regular sugar, espresso, ice, vanilla powder, and chocolate powder – all ingredients lying around the store.
It didn’t even take a special delivery to create a billion-dollar plus drink.
Only months after they began serving this sweetened-chilled chocolate potion to their sweaty customers, it was making up thirty-percent of the store’s sales. Starbucks added to the blend and then presented it to all its stores in April 1995 – and sales took off.
How did Starbucks express their gratitude to the original creators of the drink that was boosting company profits to astronomical levels? By giving them a $5,000 bonus, a President’s Award glass statue, and a Rolex.
What!!!?? Five grand? Seriously?? A bonus no less than six-figures would have been the least the company should have offered. I know. I know. The managers received a Rolex, but that Rolex came only after complaints. Which means those greedy bastards at Starbucks thought $5,000 and a $ucking glass statue was a sufficient enough exchange for a billion dollar-generating drink. And this from a company who charges four dollars for a cup of coffee that costs pennies to make. $uck you, Starbucks.
I’d be pissed and bitter too, even after that Rolex. There’s a story where one of the original creators was in a store and he pointed to a bottled pack of Frappuccino for sale and told the stranger next to him that he invented that drink. She laughed in his face and walked away. Maybe she did this thinking it was the lamest pick-up line in history (which it would have been if it weren’t true). Or maybe she couldn’t believe that the man behind the invention of one of the world’s most famous drinks was wearing such cheap shoes.
That guy stopped telling strangers about an achievement he should have been very proud of ….and that’s very sad.
Just so that this post isn’t a complete rag on Starbucks, one nice thing about the company is they offer insurance and stock options to part-time employees working twenty hours a week. This is practically unheard of in the retail sector – of course the employee first has to meet these hourly requirements consistently for six months and there have been accusations of Starbucks deliberately cutting employee hours (Wal-Mart style) to avoid coverage. Sigh. I tried to make you the good guy Starbucks. I really did. But these kind of shenanigans make it very hard.
Photo courtesy of Freedigitalphotos.net